How can we raise awareness about connected mobility challenges and opportunities?

Agency

IXDS

Client

Innovationszentrum für Mobilität und gesellschaftlichen Wandel (InnoZ)

Role

Concept Development, Visual Design

Challenge

InnoZ is an NGO largely held by Deutsche Bahn. One of InnoZ’s objectives is to promote connected mobility – a combination of innovative solutions such as e-bikes, rental bicycles or cars for rent by the minute. The team at IXDS was asked to develop an interactive experience based on real data, which shows the different interrelations between various locomotion types and their impact on the city traffic.

Approach

During the design process, we created, wireframes, information architecture and visual language. In close partnership with the developers and product designers, we not only developed the software but also designed a custom build multi-touch table.

Result

The interactive multi-touch table runs a highly visual traffic simulation which can be influenced by several tokens. Through interacting with this system, users can experience first hand that interventions are needed to sustain future mobility challenges. This solution supported InnoZ in engaging a discussion with political opinion leaders.